Salad Ventures Whitepaper Released

Salad Ventures
3 min readMay 11, 2022

Salad Ventures is thrilled to announce the release of our highly-anticipated whitepaper, which you can read by clicking here.

Since our most recent fundraising event, the team has grown twofold, and we’ve spent months BUIDLing our core innovation pillars alongside our capable team members, advisors, and partners.

The Journey Till Now

Salad Ventures was co-founded by Felix Sim and Wesley Mathews in 2021. Since our early beginnings as a play-to-earn guild, we found supporters and backers aligned with our vision, raising a $2m seed round led by Multicoin Capital and subsequently a $13.5m private round.

A complete list of our private investors can be found in our whitepaper.

To deliver the best value to our partners and community, we believe our Innovation Pillars are the keys to unlocking adoption, sustainability, and accessibility to future Web3 natives.

Apollo Squad

The Apollo Squad began with less than 50 scholars on a P2E game, Axie Infinity. It has since gone on to grow a community of certified scholars who are able to play a variety of new and upcoming games within our game portfolio and beyond.

It now comprises more than 1,000 certified scholars active in the community of more than 10,000 scholars.

Salad Academy

Salad Ventures breaks down entry barriers by providing structured tutorials on getting started with GameFi, and other general Web3 knowledge.

Salad Academy offers courses on blockchain games and projects, and we supplement those with bite-sized YouTube tutorials. As of 1 April 2022, we have launched seven of these courses and issued more than 100,000 certifications.


Our proprietary guild management system is a full-stack software system that lets anyone manage a guild without having to install any wallets or use Google sheets. This helps guild owners become more efficient and increases the overall efficiency (and profitability) of running a guild.

More information on GuildOS can be found in our whitepaper.


To support participants and investors in the GameFi space, we have also developed a GameFi-focused blockchain analytics dashboard, Omnivoyant. Users will have access to actionable insights on guilds and players across different blockchain games.

For more information on our Innovation Pillars, visit our whitepaper.

“Our goals are ambitious, and we have no illusions about that. Our whitepaper is a culmination of months of work, stress testing our ideas and road map in order to deliver the best value to our community and backers. It articulates our vision of solutions that synergise with one another to drive the project forward as a whole.” — Felix Sim, Co-Founder and Project Lead

What’s next for Salad Ventures? Read all about it.

Our whitepaper can be found here. It articulates our path ahead with community-driven initiatives and concrete systems that investors and participants alike can expect from our project.

Connect with us

You can find us and get all the latest news from Salad by following the links below!

Twitter, YouTube, Discord

You can also connect with Felix Sim and Wesley Matthews on Twitter.